Case Study: GreenScape Landscaping
Industry: Landscaping & Outdoor Design
Services: Website Design & Development, PPC Management
About the Client
GreenScape Landscaping is a premium landscaping company based in Portland, Oregon. They specialize in sustainable outdoor designs, hardscaping, and modern garden transformations for residential and commercial properties.
Despite their excellent reputation, GreenScape struggled with an outdated website and lacked a structured online advertising strategy. They wanted a modern digital presence that would help them attract more high-value clients in a competitive market.
The Challenge
- Outdated website with poor visuals and limited project showcase.
- Weak mobile experience, leading to drop-offs from potential clients.
- No lead-generation system or clear calls-to-action.
- Competitors dominating Google Ads for landscaping services in Portland.
Our Approach
Website Design & Development
- Designed a modern, visually immersive website featuring full-screen project galleries.
- Built a mobile-first experience optimized for usability and performance.
- Integrated before/after project sliders to showcase transformations.
- Added lead-capture forms and call-to-action buttons throughout service pages.
PPC Management
- Launched Google Ads campaigns targeting high-value keywords like “Portland landscaping design” and “luxury garden makeover.”
- Created conversion-focused landing pages with strong headlines, trust badges, and inquiry forms.
- Used geo-targeting to focus ad spend on affluent neighborhoods and high-intent search traffic.
- Continuously optimized campaigns with A/B testing on ad copy, CTAs, and landing page variations.
Results
- +80% increase in website traffic within 4 months.
- 50% more qualified inquiries generated via PPC campaigns.
- 25% reduction in cost-per-lead, improving ad spend efficiency.
- Ranked among the top search results for multiple local landscaping keywords.
"The new website finally reflects the beauty of our work. We’re getting more qualified leads than ever before, and the PPC campaigns keep our pipeline full. The results have been beyond our expectations."
Sarah L.
Founder of GreenScape Landscaping
