Case Study: ClimatePro Heating & Cooling
Industry: HVAC (Heating, Ventilation, and Air Conditioning)
Services: Website Design & Development, Digital Marketing
About the Client
ClimatePro Heating & Cooling is a trusted HVAC company based in Austin, Texas. They provide installation, repair, and maintenance services for residential and commercial clients. Known for reliability and fast service, they wanted their online presence to match the quality and professionalism of their in-person work.
Their challenge: despite strong word-of-mouth referrals, their outdated website and minimal digital marketing meant they were missing out on online leads—especially from new homeowners and businesses searching online for HVAC services.
The Challenge
- A cluttered, outdated website that didn’t reflect their expertise.
- Poor mobile experience, leading to drop-offs.
- Minimal search visibility, with competitors ranking higher for key local HVAC terms.
- Lack of trust-building features like reviews, certifications, or financing options online.
Our Approach
Website Design & Development
- Built a modern, conversion-focused website with clear calls-to-action (“Book Service Now”).
- Added service-specific landing pages (AC repair, furnace installation, duct cleaning, etc.) for better search visibility.
- Highlighted trust signals: certifications, warranties, financing options, and customer reviews.
- Optimized the site for mobile-first performance, ensuring fast load times and one-click contact options.
Digital Marketing
- Implemented a local SEO strategy targeting “Austin HVAC repair,” “AC installation near me,” and related terms.
- Launched Google Ads campaigns with call-only ads for urgent/emergency services.
- Created a seasonal content plan (tips for summer cooling, winter heating efficiency).
- Built a consistent social media presence showcasing behind-the-scenes team culture, maintenance tips, and client testimonials.
Results
- +85% increase in organic traffic within 5 months.
- 60% more calls and inquiries through the website.
- Ranked in the top 3 search results for “Austin AC repair” and other HVAC keywords.
- Boosted conversions with trust-building website features and clear service flows.
"The difference is night and day. Our phones are ringing more than ever, and new clients keep mentioning they found us online. The new website and marketing strategy have put us ahead of the competition."
Michael T.
Owner of ClimatePro Heating & Cooling
