Case Study: Apex Roofing Solutions
Industry: Roofing & Exterior Services
Services: Website Design & Development, PPC Management
About the Client
Apex Roofing Solutions is a family-owned roofing company based in Charlotte, North Carolina. They specialize in residential and commercial roofing—covering everything from new installations to storm damage repair and roof inspections.
Although Apex had a strong reputation in their community, their outdated website and limited online visibility were holding them back. They needed a modern website and a targeted advertising strategy to generate more high-quality leads.
The Challenge
- Outdated website with poor mobile usability and limited service information.
- No structured lead-generation system on the site.
- Low visibility for high-intent searches like “emergency roof repair Charlotte.”
- Struggling to compete with larger roofing companies running aggressive ad campaigns.
Our Approach
Website Design & Development
- Designed a modern, trustworthy website with clear service categories (roof repair, replacement, storm damage, inspections).
- Built a mobile-first experience with click-to-call buttons for urgent inquiries.
- Integrated quote request forms and strategically placed CTAs across service pages.
- Showcased before/after project sliders and customer reviews to build trust.
PPC Management
- Launched Google Ads campaigns targeting urgent and high-value keywords like “emergency roof repair,” “storm damage roofing,” and “roof replacement Charlotte.”
- Designed ad landing pages optimized for conversions, featuring trust badges, financing options, and fast contact forms.
- Used geo-targeting to focus ad spend on neighborhoods most likely to generate leads.
- Continuously refined campaigns through A/B testing of ad copy, call extensions, and landing page layouts.
Results
- +90% increase in website traffic within 6 months.
- 55% more leads generated directly through the website and PPC campaigns.
- Improved cost-per-lead efficiency by 32% compared to prior ad spend.
- Apex secured multiple large roofing contracts directly attributed to PPC campaigns.
"The new website and PPC strategy have completely changed the game for us. We’re generating more qualified leads than ever, and our ads are finally paying off. The team helped us stand out in a very competitive roofing market."
Daniel K.
Owner of Apex Roofing Solutions
