Case Study: Summit Landscapes
Industry: Landscaping & Outdoor Design
Services: Google My Business (GMB) Optimization, Local SEO Management
About the Client
Summit Landscaping is a full-service landscape design and maintenance company based in Denver, Colorado. Despite strong word-of-mouth referrals, their Google visibility was poor, causing them to lose potential local clients searching for landscaping services online.
They came to us looking to improve their local search rankings, increase calls and quote requests, and build a consistent digital footprint across Google Maps and Search.
The Challenge
- Low visibility in Google Maps and local pack results.
- Inconsistent business information across online listings.
- Few customer reviews and no active review strategy.
- No posts or updates on their GMB profile, making it appear inactive.
Our Approach
Google My Business Optimization
- Claimed and verified the GMB profile for Summit Landscaping.
- Updated and standardized NAP (Name, Address, Phone) info across all listings.
- Wrote a compelling business description optimized for local keywords (e.g., landscaping services in Denver, outdoor design experts).
- Uploaded high-quality project photos and logo assets for brand consistency.
- Implemented a weekly posting strategy featuring projects, seasonal offers, and client testimonials.
- Developed a review generation system with automated follow-ups after service completion.
Local SEO Support
- Optimized on-page SEO for the website to reinforce GMB keywords.
- Embedded Google Maps and reviews on key service pages.
- Built local citations and backlinks to strengthen authority.
Results
- Ranking improvement: From 15th to Top 3 positions for “Denver Landscaping Services” and related terms.
- +140% increase in calls and direction requests from GMB.
- Tripled the number of 5-star reviews within 3 months.
- GMB profile views increased by 180%, driving consistent local leads.
What the Client Said
"After the GMB optimization, our phone started ringing nonstop. We now show up in the top results for our area, and clients constantly tell us they found us on Google. It’s made a huge difference in our local business."
Mike T.
Owner of Summit Landscaping
(619) 251 2363
