Case Study: BuildRight Contractors
Industry: General Contracting & Construction
Services: Website Design & Development, PPC Management
About the Client
BuildRight Contractors is a full-service contracting company based in Dallas, Texas. They specialize in residential remodeling, commercial construction, and project management. Known for craftsmanship and reliability, they wanted their digital presence to match their reputation.
However, their outdated website and lack of a structured advertising strategy meant they were losing leads to competitors with stronger online visibility.
The Challenge
- Outdated website with no clear service structure.
- Weak mobile experience, making it difficult for homeowners and businesses to request quotes.
- No digital funnel for capturing high-intent leads.
- Competitors dominating Google Ads for contractor-related searches.
Our Approach
Website Design & Development
- Created a modern, professional website showcasing service categories like remodeling, new construction, and renovations.
- Built a mobile-first design with easy navigation and click-to-call buttons.
- Added portfolio/project gallery with high-quality images of completed builds.
- Integrated quote request forms and trust-building features (certifications, client testimonials, warranties).
PPC Management
- Developed Google Ads campaigns targeting high-intent searches like “Dallas home remodeling contractor” and “commercial construction services.”
- Designed dedicated PPC landing pages optimized for conversions, featuring bold headlines, trust badges, and clear CTAs.
- Implemented geo-targeting to focus on profitable neighborhoods and commercial districts.
- Optimized campaigns continuously with A/B testing on ad copy, extensions, and landing pages.
Results
- +95% increase in website traffic within 6 months.
- 62% more qualified leads generated from PPC campaigns.
- 28% lower cost-per-lead compared to previous advertising efforts.
- BuildRight secured multiple large-scale projects directly from online inquiries.
"The new website has completely changed how clients see us. It looks professional, is easy to use, and works perfectly on mobile. Combined with the PPC campaigns, we’re now getting steady, qualified leads every week. We’ve landed several large projects that came directly through the new system."
Sarah M.
Operations Director at BuildRight Contractors
