Case Study: PrimeBuild Contractors
Industry: General Contracting & Renovation
Services: Website Design & Development, PPC Management
About the Client
PrimeBuild Contractors is a general contracting firm based in Phoenix, Arizona. They provide residential renovations, commercial build-outs, and large-scale construction management. While they had a steady base of referrals, their online presence wasn’t generating enough new inbound opportunities.
They needed a website that positioned them as leaders in quality and reliability — and a PPC strategy that drove consistent, high-value leads in a competitive local market.
The Challenge
- Outdated, brochure-style website with no lead capture.
- Weak mobile performance, leading to high bounce rates.
- Losing PPC visibility to aggressive competitors.
- Lack of trust-building elements like testimonials, certifications, and case galleries.
Our Approach
Website Design & Development
- Designed a modern, credibility-focused website highlighting service categories (remodeling, new builds, commercial projects).
- Developed a mobile-first design with quick “Request a Quote” forms and tap-to-call features.
- Built a project portfolio gallery showcasing before/after transformations.
- Added trust signals: licenses, certifications, warranties, and client testimonials.
PPC Management
- Launched Google Ads campaigns targeting high-intent terms like “Phoenix home remodeling contractor” and “commercial build contractor.”
- Created dedicated PPC landing pages with bold calls-to-action, trust badges, and testimonials.
- Used ad extensions (call, location, structured snippets) to increase CTR.
- Reduced wasted spend with negative keyword filtering and campaign optimization.
Results
- +110% increase in qualified leads in just 5 months.
- 40% lower cost-per-lead compared to prior campaigns.
- 2x increase in conversion rate from PPC landing pages.
- PrimeBuild secured multiple six-figure renovation contracts directly from new PPC leads.
"We were stuck with an outdated website that didn’t generate leads. After the redesign and new PPC campaigns, the difference has been unbelievable. We’ve landed multiple six-figure projects, and our cost-per-lead has dropped dramatically."
John R.
Managing Director at PrimeBuild Contractors
